10 Proven Ways to Make Money on Instagram in 2023: Your Guide to Building an Online Business and Boosting Social Media Income


Oh, Instagram! The app that changed the course of social media forever. From food bloggers to fashion influencers, everyone is hooked on it. Did you know you could earn money from Instagram? Yes, you read it right! There are multiple ways to make Instagram your business platform and earn a decent income.

In this blog, we will walk you through easy and practical steps to convert your Instagram account into your online business venture. Whether you have an established business or just a beginner, these 10 ways will help you grow your account and monetize your content. Stick around until the end of this blog to learn about the tools (some FREE) to improve your Instagram marketing strategy.

So, let’s dive in and discover how to make money on Instagram in 2023!

Choose Your Business Niche

Are you a budding entrepreneur looking to make good money on Instagram in 2023? Look no further! The first step to building a successful online business is choosing the right niche. Before you jump onto the bandwagon of making quick cash on Instagram, it is necessary to acquaint yourself with Instagram’s ecosystem.

Understanding Instagram’s ecosystem involves getting to know the Instagram algorithm, the type of content that performs well, and the dynamics of the Instagram community. As you conduct market research, it’s important to take note of your target demographics and the kind of content that appeals to them.

Once you have a good grasp of the Instagram ecosystem and your target audience, you can select a profitable business niche. There are several business niches you can explore on Instagram, from fashion and lifestyle to finance and wellness. Remember to choose a niche that you are passionate about and use your unique selling point to stand out from your competitors.

To select the right niche, you can also look at your competitors and see what they are doing differently. Analyze their audience and figure out what gaps in the market you can fill. Who knows, you might just come up with a unique product or service that attracts masses of followers to your Instagram page.

In conclusion, understanding the Instagram ecosystem, conducting market research and selecting a profitable business niche will set you off on a good footing to building an online business on Instagram. Remember to keep your content unique, engaging, and relevant to your target audience. Now let’s get started on making money on Instagram in 2023!

Create a Professional Instagram Account

Ah, the wonders of Instagram! With over a billion active users worldwide, it’s the perfect platform to showcase your brand and reach out to your target audience! But hey, before we delve into the art of making money on this versatile social platform, let’s ensure your account is top-notch and professional!

First things first, pick a relevant username, something catchy that your followers and potential clients can remember you by. Make sure your account name and bio give out clear signals about your business and services. Remember, the bio is your elevator pitch, so make it crisp and engaging!

Next up, your profile picture. Choose a high-quality picture that reflects your brand and resonates with your audience. You can never go wrong with using your brand logo! Ensure that your username is optimised because that’s how fellow Instagrammers will recognise you!

Once your account is set up and running, switch to a business account to unlock valuable insights and analytics. With this feature, you have a broader perspective of your account statistics. Optimize your bio with relevant hashtags to help your profile rank better. You don’t want to miss out on this gem; it will keep you ahead of others and well-informed.

Having a killer profile guarantees the much-needed first impressions. It sets the tone for what your followers and potential clients can expect from you! So let’s focus on the details, make a note of every factor, and sync your Instagram account to your brand image!

Post Engaging Content Regularly

Gaining followers on Instagram is one thing, creating engaging content that keeps them coming back for more is quite another. Instagram users consume content at an incredibly high rate, so standing out can be a challenge. Thus, creating consistently engaging content is important to keep your followers engaged and growing. Here are some tips to build engagement through your posts:

* Find Your Unique Style on Instagram: Developing your unique style will help you stand out in the crowd. Curate your Instagram aesthetic with a specific color scheme or photo style to make your profile recognizable and appealing.

* Capture Attention through High-Quality Images and Videos: High-quality visuals are a must on Instagram. Make sure your photos and videos are attractive, clean, and well-composed.

* Create Instagram Stories and Reels: Instagram offers features like Stories and Reels to help you provide short-form video content, allowing you to keep your content fresh and exciting.

* Post-Consistently following a Contagious Content Strategy: Randomly posting won’t get you far on Instagram. Develop a content strategy that includes consistent and quality posts within your niche. Use trending hashtags to maintain visibility on the platform.

* Use Paid Advertising to Boost Your Post Engagement: Paid advertising campaigns can help you gain more reach and engagement through Instagram. This is an effective route if executed well.

Follow these tips to improve your content on Instagram. By finding your niche, developing a style, and creating quality visual content, you’ll increase your chances of successfully building an online business.

Grow Your Instagram Followers

So you’ve created a professional Instagram account, and you’re posting content regularly? Now it’s time to focus on growing your Instagram followers to reach as many people as possible! Here are some proven tactics you can use to grow your followers quickly and organically.

First, make use of trending hashtags that are relevant to your niche and post. This will help your posts get discovered by more people and potentially reach the explore page. But remember, don’t use irrelevant hashtags or overload your post with too many hashtags.

Next, partner with Instagram influencers who have a similar target audience as yours. This will help you get more visibility and credibility. You can either pay them or collaborate on a product exchange. Just make sure to choose the right influencer whose followers are most likely to be interested in your content.

Organize giveaways and contests to engage your followers and attract new ones. People love free stuff, and they’ll follow your account to participate. Make sure to choose a prize that aligns with your niche and is valuable enough to attract attention.

Post during peak hours when most of your followers are active. This will ensure that your posts get maximum visibility and engagement. Use Instagram’s analytics to find out when your followers are most active and schedule your posts accordingly.

Lastly, collaborate with other brands and businesses in your niche to reach a wider audience. You can do this by featuring other accounts on your posts or taking over their account for a day. This is a win-win situation as it benefits both parties.

By following these tactics, you’ll soon see an increase in your Instagram followers and engagement, leading to more opportunities to monetize your account.

Monetize Your Instagram Account

So, your Instagram account has now grown to a considerable number of followers, but what’s next? Well, there are several ways to monetize your Instagram account, and in this section, we will discuss some proven strategies.

Firstly, becoming an affiliate marketer can be lucrative. By promoting products and services that align with your niche, you earn a commission for every sale made using your unique affiliate link. It’s essential to choose quality products that your followers will appreciate and trust.

Another way to make money is by creating sponsored posts for brands and companies. As your account grows, businesses might reach out to you for collaborations, or you may have to pitch to them. It’s crucial to disclose sponsored content clearly and to choose brands that align with your values and niche.

Selling physical or digital products through Instagram is also a popular way to monetize your account. If you have a business idea, Instagram can be an excellent platform to promote and sell your products. This works particularly well if you have a visually appealing product, such as clothing, candles, or digital prints.

Furthermore, you can join the Instagram Creator Fund, which means that you’ll be paid to create content for the app. However, this program is currently limited to select countries and accounts deemed eligible.

Lastly, launching brand merchandise or subscriptions can be a great way to monetize your Instagram account. You can offer exclusive content, behind-the-scenes glimpses, or early access to your followers.

In conclusion, you have several options to make money on Instagram, and it’s essential to choose strategies that align with your values and cater to your audience’s interests. Experiment with different techniques and keep track of what works best for you.

Partner with Other Social Media Platforms

Partnering with other social media platforms can be an effective way of expanding your reach, building a strong following, and ultimately making more money on Instagram. You can link your Instagram account with other platforms like Facebook and Twitter, allowing your content to be shared across multiple channels. This enables you to reach a wider audience, generate more traffic, and increase engagement.

Another platform you can use to drive traffic to your Instagram account is Pinterest. This visual and search-driven platform is ideal for showcasing your products and services. You can create eye-catching graphics and pins that link directly to your Instagram profile, helping you generate more followers and sales in the process.

If you’re looking to create Instagram ads, consider using Facebook Ads Manager. This tool helps you to create and manage your Instagram ads, enabling you to target the right audience and generate more engagement.

Furthermore, you can use LinkedIn for B2B campaigns and create meaningful relationships with like-minded individuals in your industry. This platform has become a hub for discussions, and you can leverage this to promote your Instagram account and drive traffic to your profile.

By partnering with other social media platforms, you can streamline your online marketing efforts and maximize your income potential. With these tools and strategies, you can take your Instagram marketing to the next level and build a successful online business.

Tools to Improve Instagram Marketing Strategy

To improve your Instagram marketing strategy and boost your income, consider using a variety of tools that help with analytics, scheduling, graphics, and eCommerce.

Instagram Analytics and Insights provide a wealth of data about your followers, such as demographics, geographics, and content preferences. With this information, you can tailor your posts to better resonate with your audience, increase engagement, and track your progress over time. You can also use these insights to analyze the performance of your competitors, benchmark your metrics, and identify new opportunities for growth.

Hootsuite is a social media management platform that allows you to schedule, publish, and monitor your posts across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, and more. With Hootsuite, you can save time and streamline your workflow by creating, approving, and assigning content in a single dashboard. You can also track your mentions, comments, and messages in real-time, respond to your followers, and measure your impact with custom reports.

Canva is a graphic design tool that lets you create beautiful and professional-looking visuals for your Instagram posts, stories, and other formats. With Canva, you can choose from hundreds of templates, fonts, colors, and images, or upload your own. You can also customize your designs to match your brand style and message, add animations and effects, and resize them for different platforms. Canva also offers a range of features to collaborate with your team, share your designs, and access a library of stock photos and illustrations.

Shopify is an eCommerce platform that enables you to sell your physical or digital products through Instagram and other channels. With Shopify, you can set up a customizable online store, manage your inventory and orders, accept payments, and fulfill shipments. You can also integrate your store with your social media profiles, such as Facebook and Instagram, to showcase your products, drive traffic, and increase sales. Shopify also provides insights and analytics to help you optimize your store performance and grow your business.

By using Instagram Analytics and Insights, Hootsuite, Canva, and Shopify, you can enhance your Instagram marketing strategy and generate more income. These tools offer unique benefits and features that cater to different aspects of your business, from data analysis to creative design to online sales. With the right mix of tools and skills, you can create a compelling and profitable presence on Instagram in 2023.


In summary, making money on Instagram requires strategic planning and execution. Choose your niche, create a professional account, post engaging content regularly, grow your followers, monetize your account, partner with other social media platforms, and use tools to improve your marketing strategy. With these steps in mind, you can build a successful online business and boost your social media income. Remember, it takes time and effort, but the payoff is worth it. Happy Instagramming!